WasteAid has grown as an organisation rapidly over the past six months. In line with our ambitious plans for 2020 and 2021, the charity has developed its staff team and built capacity in key areas. One new appointment will allow us to see a step change in fundraising. In November Megan Senior was brought on board to provide dedicated support to WasteAid’s growing number of committed corporate partners. Here she introduces herself to WasteAid’s network.
Whether you call it ESG, CSR, charity partnerships or philanthropy, the chances are that your company is thinking more about how to act responsibly than they were in the past. Looking after both the environment and society is increasingly important in the corporate world, with employees and consumers holding companies to higher standards than ever before.
Over a decade working in the charity sector, I’ve been incredibly fortunate to work with private organisations who could be seen as trailblazers when it comes to responsible business. I have witnessed the transformational impact that companies can have by stepping up and saying, “We care as much about people and the planet, as we do about profit.”
WasteAid’s corporate partners
I have found it incredibly encouraging that since joining WasteAid I have met with more companies who fit this bill. Trailblazers, both big and small, who truly care about the environment.
By adopting WasteAid as a charitable cause, companies are showing their colleagues and customers what they really stand for. They are demonstrating commitment to sustainability, to addressing global inequalities, and to dealing with the urgent waste and climate crises.
At WasteAid we are proud of the relationships we have with our trusted network of corporate partners, without which the global reach of our work would be heavily curtailed. We are particularly grateful to Biffa, Huhtamaki and Bunzl who are some of the greatest champions of our organisation.
Thinking of working with WasteAid?
The benefits of aligning your brand with WasteAid are multitudinous. These go beyond winning the business of the huge number of people who now identify as “responsible consumers” and make informed consumer choices awake to issues of sustainability. Commercial benefits include improved public perception and trust, and increased employee engagement.
Vitally a partnership between your business and WasteAid will benefit real people, save our oceans from plastic pollution, and improve the planet for our children’s generation.
There are lots of ways that companies show their support for WasteAid, including:
- Cause related marketing
- Employee fundraising
- Payroll giving
- Customer fundraising and awareness campaigns
- Corporate donations
- Pro-bono work
If you’re wondering whether your company could work together with WasteAid to make the world a cleaner, healthier place, I heartily encourage you to get in touch. I would love to hear from you and discuss how a partnership could benefit your business and the planet.