Meet Whitney the Wasteater: Biffa’s Book supporting WasteAid

Since 2019, WasteAid has been proud to partner with Biffa, one of the UK’s leading waste management companies. What began as an early commitment to a young charity has grown into a long-standing collaboration, helping WasteAid expand its reach, strengthen its organisation, and deliver practical waste solutions in communities around the world.

Building on this shared commitment to improving waste practices, Biffa has also launched a creative initiative to inspire the next generation. Working with best-selling author Yasmine Anane, the company has created a story about Whitney the Wasteater, who falls ill after the wrong items are placed in the recycling bin. Uniquely, the book is one of the first in the world to be printed on paper made from recycled coffee cups, with all proceeds supporting WasteAid projects in The Gambia, Uganda and South Africa.

Ceris Turner-Bailes, WasteAid CEO, said: “We’re delighted to see Biffa using the power of storytelling to help children understand waste and its impact on our world. Whitney the Wasteater and the Wrong Bite is a brilliant way to inspire young readers to care for the environment and help them understand that everyone’s challenges are slightly different -all while supporting WasteAid’s work to improve waste management and livelihoods globally.”

If you’d like to purchase a copy of the book, you can do so here: Whitney the Wasteater.

We like to thank Biffa for their incredible support, if you’d like to read more about our partnership visit this page.